I was over at the Landor Associates web site to catch up in the marketing world and stumbled upon a name I know very well: Biltmore. The Biltmore Estate had been in my back yard for quite some time, in fact I’ve visited the estate 4 times already.

Four times. I love that place.

Quick facts
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George Vanderbilt commissioned the estate for his family
His little girl used to swim in the front fountain
The estate is located in Asheville, North Carolina, USA
The house covers 4 acres
The property owned expands 8,000 acres
Totals 175,000 square feet
It consists of 250 rooms
Biltmore Estate had always produced wine, cheeses & more
The estate sells its wine nationally
The estate now sells home furnishings
It’s the #1 visited winery in the country
Richard Morris Hunt was the architect
There are countless pieces of historical art within
It’s a proper chateau

I got off track a little there, but you can get the idea of how expansive the legacy, culture, estate and brand the Biltmore identity is. View the Biltmore case study at the Landor Associates web site. It’s remarkable to know that Landor didn’t go overboard with the project, they simply brought the message home. “The Spirit of Biltmore” identifies a feeling that conveys that legacy that only Biltmore has. The Brand Driver really nails that legacy but still allows the company to expand into new markets, which is important. Cheers to Landor Associates for a job well done.

(Images copyright: Me. Unfortunately I can’t share images taken from the Biltmore company as their images are protected from sharing. But you can simply visit their web site to see more.)