I was over at the Landor Associates web site to catch up in the marketing world and stumbled upon a name I know very well: Biltmore. The Biltmore Estate had been in my back yard for quite some time, in fact I’ve visited the estate 4 times already.

Four times. I love that place.

Quick facts
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George Vanderbilt […]

Xerox announced the company’s new branding recently. Their marketing efforts really wanted to avoid connotations of the company being just copiers. Xerox doesn’t even make stand-alone copiers anymore and the branding efforts really reinforce their efforts to producing more advanced solutions like software or consulting.

(New 2008 Logo)
Xerox’s new branding and materials really highlight the new […]

“How To Be A Rockstar Freelancer”, by Cyan and Collis Ta’eed, is a book from the creators of FreelanceSwitch and Eden Creative Communities on how to start and become a great freelancer. I was really excited about this one, but this book is receiving one of my lowest scores and is not recommended. In short, […]

This is biased, (it’s also my blog) but I am announcing Jasper New York as the best Flash web site for 2007.
Warm, sensual, bold and refreshing, this web site presents the entire ambiance of the architecture being showcased in a way that we, as humans, relate to. Using motion and photography in a seamless presentation […]

“Graphis New Talent Design Awards” is … an eye candy book for Designers that showcases work from graduating college students. I got the 2001 annual because it was listed cheaper than retail which is around $70. I don’t recommend this book and I have never seen a newer annual, but also have no interest in […]

The “Design Basics Index”, by Jim Krause, is an inspiring 360 pages of informative design education and eye candy. Unlike most design books which only show examples and provide no real explanation to decisions that had been made, the Design Basics Index really provides an in-depth look at how to learn to make informed design […]

SEO Answer Book, by SEOpartner.com (Authors: Mike Small, Max Shawabkeh, Scott Jason, Chuck Burgess and Ron Sheffield), is a book about Search Engine Optimization. Search Engine Optimization, or SEO for short, is the process by which developers help web sites get good rankings on major search engines like Yahoo or Google by methods including meta […]

Brand Simple, by Allen P. Adamson, a Managing Director for Landor Associates, is marketed as the book about brands. It’s 226 pages of full text with some black and white pictures and informative diagrams. Also included is a Foreword by Sir Martin Sorrell.

“How the Best Brands Keep it Simple and Succeed” is the motto for […]