Xerox announced the company’s new branding recently. Their marketing efforts really wanted to avoid connotations of the company being just copiers. Xerox doesn’t even make stand-alone copiers anymore and the branding efforts really reinforce their efforts to producing more advanced solutions like software or consulting.

(New 2008 Logo)
Xerox’s new branding and materials really highlight the new […]

“How To Be A Rockstar Freelancer”, by Cyan and Collis Ta’eed, is a book from the creators of FreelanceSwitch and Eden Creative Communities on how to start and become a great freelancer. I was really excited about this one, but this book is receiving one of my lowest scores and is not recommended. In short, […]

This is biased, (it’s also my blog) but I am announcing Jasper New York as the best Flash web site for 2007.
Warm, sensual, bold and refreshing, this web site presents the entire ambiance of the architecture being showcased in a way that we, as humans, relate to. Using motion and photography in a seamless presentation […]

“Something to Be Desired: Essays on Design”, by Veronique Vienne, is an interesting collection of random topics spanning 198 pages in design, architecture, branding, commercial industry and cultural differences. I’d recommend the book to designers of all sorts as a good distraction from instructional or reference literature, but not as an essential read.

Vienne is a […]

Selling Graphic & Web Design, by Donald Sparkman, is a book and guide to a design business and ethical business practices. You’re getting 218 pages full of content without pictures and filler. Donald Sparkman is the president of Sparkman + Associates, Inc., founded in 1973.

My summary of the book is pretty broad, “a guide to […]

SEO Answer Book, by SEOpartner.com (Authors: Mike Small, Max Shawabkeh, Scott Jason, Chuck Burgess and Ron Sheffield), is a book about Search Engine Optimization. Search Engine Optimization, or SEO for short, is the process by which developers help web sites get good rankings on major search engines like Yahoo or Google by methods including meta […]

Brand Simple, by Allen P. Adamson, a Managing Director for Landor Associates, is marketed as the book about brands. It’s 226 pages of full text with some black and white pictures and informative diagrams. Also included is a Foreword by Sir Martin Sorrell.

“How the Best Brands Keep it Simple and Succeed” is the motto for […]